Customer Relationship Management

A good Customer Relationship Management (CRM) system can help to streamline not only your sales cycle, but every interaction with your customers. By placing all the relevant information at your fingertips, it can help you keep track of:  

• Sales opportunities
• Leads
• Customer buying patterns
• Marketing campaigns
• Brochure requests
• Customer problems
• Outstanding actions (call backs, meetings, etc.)

ACT CRM Software

Having all this information available to you when someone contacts your company allows you to really get to know your customers and build long-lasting business relationships - thus improving customer retention and profitability.

It is significantly easier to sell to an existing customer than to a new customer - but are you reaping the full benefits?

By using a CRM system to analyse your customers’ buying patterns and identify the products that interest them most, you can produce effective, targeted marketing of special offers on these or related products. The result is lower marketing costs and greater customer response - they are getting the offers that you know will interest them.

The computer support staff at Yellowgrid can have ACT installed within a few hours.